Service 01
Business Planning
Turn the idea into a plan you can act on.
Overview
Before a dollar is spent on formation or branding, we pressure-test the idea. IPELLO helps you define the offer, size the market, study competitors and write a lean plan that guides every decision that follows.
What you walk away with
- ✓A clear, written value proposition and target customer
- ✓Market size and a shortlist of real competitors
- ✓A one-page lean plan with milestones and a budget
- ✓A cleared business name (registry, trademark and domain checked)
What's included
Business Idea
Define the product or service, the customer you serve, and the problem you solve in one or two sentences.
Basic Market Research
Size the market, identify 3–5 competitors, and confirm people will pay for your solution.
Starter Business Plan
Write a one-page lean plan: value proposition, customers, revenue model, costs, and first milestones.
Business Name
Choose a name, then check state business registries, the USPTO trademark database, and domain availability.
What's not included
Government fees, advertising spend, software subscriptions and third-party professional fees are billed separately unless your proposal explicitly includes them.
- –Investor-grade financial models and pitch decks (Business Strategy engagement)
- –Formal legal or tax opinions on structure
- –Domain, trademark or filing fees paid to third parties
Frequently asked
Yes. We offer a fixed-fee plan audit that returns written feedback and a revised one-pager.
Ready to build your business the right way?
Book a free 30-minute consultation. We'll map out exactly which steps you need and what each one costs — no obligation.