Service 01 · 1–2 weeks
Business Planning
Stop guessing. Get a validated, one-page plan and a cleared name before you spend on formation.
- A clear, written value proposition and target customer
- Market size and a shortlist of real competitors
- A one-page lean plan with milestones and a budget
- A cleared business name (registry, trademark and domain checked)
Fixed scope, a price you approve up front, and a written proposal before any work begins.
Book a free consultation
30 minutes, no obligation. We'll confirm scope, timeline and the exact price for business planning.
At a glance
Business Planning by the numbers
- $495
- starting price
- 1–2 wk
- idea to plan
- 3–5
- competitors mapped
- 1 page
- plan you act on
- 1–2 weeks
- typical timeline
Why it matters
What this looks like when it's left undone
The gaps business planning closes — the ones that quietly cost you deals, time and sleep.
The idea only lives in your head
Nothing is written down, so every conversation with a partner, lender or spouse starts from scratch and drifts.
No proof anyone will pay
You feel the demand but you have not sized the market or looked hard at who already sells to these customers.
The name might already be taken
Picking a name before checking state registries, the USPTO and domains is how businesses end up rebranding in year two.
What's included
Everything Business Planning covers
Before a dollar is spent on formation or branding, we pressure-test the idea. IPELLO helps you define the offer, size the market, study competitors and write a lean plan that guides every decision that follows.
Business Idea
Define the product or service, the customer you serve, and the problem you solve in one or two sentences.
Basic Market Research
Size the market, identify 3–5 competitors, and confirm people will pay for your solution.
Starter Business Plan
Write a one-page lean plan: value proposition, customers, revenue model, costs, and first milestones.
Business Name
Choose a name, then check state business registries, the USPTO trademark database, and domain availability.
How it works
What working together actually looks like
Discovery call
A 30-minute call to hear the idea, the customer and the money model in your own words.
Validation sprint
We size the market, pull a real competitor shortlist and pressure-test the offer against what people actually buy.
One-page plan
You get a lean plan — value proposition, customer, revenue model, costs and first milestones — you can act on immediately.
Name clearance
We check business registries, the trademark database and domain availability, then hand you a shortlist that is actually free to use.
The result
What you walk away with
Concrete deliverables you own at the end — not a folder of advice.
- A clear, written value proposition and target customer
- Market size and a shortlist of real competitors
- A one-page lean plan with milestones and a budget
- A cleared business name (registry, trademark and domain checked)
Not sure business planning is the right next step?
Book the free 30-minute call — we'll tell you honestly whether you need it yet.
The difference
Doing it yourself vs. doing it with IPELLO
| On your own | With IPELLO | |
|---|---|---|
| Market sizing | A few afternoons of Google and a gut feel | A defensible number with the sources behind it |
| Competitor research | The three names you already knew | A shortlist of real, direct competitors and how they price |
| Name check | Domain search only — registry and trademark missed | Registry, USPTO and domain checked before you commit |
| Output | Notes in five documents | One page you can put in front of anyone |
Every business planning engagement is fixed-scope with a written proposal and a price you approve before any work begins.
Who it's for
Business Planning is a fit if…
- First-time founders who want a sanity check before spending
- Side-project owners deciding whether to go full-time
- Partners who need one shared plan to align on
I had five half-finished documents and a name I loved. IPELLO turned it into one page in ten days — and caught that my name was already registered in my state.
Illustrative of a typical engagement.
Kept honest
What this price does not cover
Government fees, advertising spend, software subscriptions and third-party professional fees are billed separately unless your proposal explicitly includes them.
- Investor-grade financial models and pitch decks (Business Strategy engagement)
- Formal legal or tax opinions on structure
- Domain, trademark or filing fees paid to third parties
Frequently asked
Good questions
Yes. We offer a fixed-fee plan audit that returns written feedback and a revised one-pager.
Want the full detail? Read the Business Planning service page.
Ready to start business planning?
Book a free 30-minute consultation. We'll map the exact scope, timeline and price for your situation — one accountable partner, start to finish.